Bundling is a very popular sales-promotion tool, in which a critical issue is to decide what products should be sold together in order to improve sales. Traditionally, this decision is based on the order data collected from the points of sale. However, Internet marketing now allows marketers to efficiently collect not only order data but [...]
The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews
This paper investigates one type of electronic word-of-mouth (eWOM), the online consumer review. The study considers two components of review structure: the type and the number of reviews. Using the cognitive fit theory, we show that the type of reviews can be a key moderating variable to explain the inconsistent relationship between consumer expertise and [...]
Cost-based admission control for Internet Commerce QoS enhancemen
In many e-commerce systems, preserving Quality of Service (QoS) is crucial to keep a competitive edge. Poor QoS translates into poor system resource utilisation, customer dissatisfaction and profit loss. In this paper, a cost-based admission control (CBAC) approach is described which is a novel approach to preserve QoS in Internet Commerce systems. CBAC is a [...]
Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit
Online banking (Internet banking) has emerged as one of the most profitable e-commerce applications over the last decade. Although several prior research projects have focused on the factors that impact on the adoption of information technology or Internet, there is limited empirical work which simultaneously captures the success factors (positive factors) and resistance factors (negative [...]
A traceable E-cash transfer system against blackmail via subliminal channel
Due to the development of Internet communication technology, E-Commerce is becoming popular. Because crime is thriving, avoiding malicious behavior and protecting property becomes an important issue. To prevent malicious behavior, many proposals have been put forth. The subliminal channel is the most popular method, which notifies the designated receiver to transmit secret messages. Simmons was [...]
